Friends: what is up with the giant genetically modified motor company, G.M? And what of its evil twin, Fourd [Hitler’s fave, you mean? –ed.]?
General Motors Corp. has struggled recently to deal with unwieldy labour costs and other expenses, but the huge auto maker increased ad spending in 2005 by 7 per cent to $138.2 million and was the country’s second-biggest advertiser. But rival Ford Motor Co. cut ad spending 20 per cent to $85.5 million, according to Nielsen.
According to the ALLDERBLOB, it was Ford that was to greatly increase ad spending, remember?
With oil prices “surging” to $75 per barrel [How’s this for “union labour:” it now costs you 1/3 of one cent for one “man-hour equivalent” of labour that oil provides–go here or here and do the math yourself–ed.], it’s no surprise that car companies are feeling the pinch.
But whereas GM responds by laying on the big bucks for advertising, Ford [or “Fourd”, as the Canadians spell it –ed.] has backed right off.
What’s wrong with you, Fourd? Cat gotcher tongue?
Why not turn to that splendid ad agency, the Campbell-Ewald boys, of Warren Michigan, who helped make such a mockery of GM with that recent “roll-yer-own” campaign that we wrote about here. A little research [the term is “googling” –ed.] turned up this gem about Campbell-Ewald: it turns out they were a prime recipient (to the tune of $154 million U.S.) in P.R. funds provided by the Bush administration to prop up its lackluster image following “Operation Iraqi Liberation” [in White House spokesman Ari Fleischer’s immortal words: it spells “OIL” to me –ed.].
They’ve made ads for G.M. since 1914, and it’s only now that the corporation’s star is fading. In contrast, it’s taken them just a couple years to put U.S. President Bush’s name on toilet paper the world over.
Well, Fourd, they might be looking for work [can you say: You’re Fired!? I knew you could–ed.].