“I feel lucky:” Driven to Quit campaign rebranded: Quittin’ to Drive

Phrase discovered May 4, 2007:

Earlier this year, the Canadian Cancer Society brought back its nutbar “Driven to Quit” campaign, which offered smokers who quit for the month of March the chance to win a new car. We blobbed about it with our usual aplomb. Result? If it’s “driven to quit” smoking that describes you, it’s “Quitten’ to Drive” that the Cancer Society would make you. Good luck!

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